The s First True Love Passes Away - 845 Words

In 1997, after 40 plus years of marriage, Mr. Meada’s first true love passes away. They first met in high school and became sweethearts. It was not a welcomed union by her father. He felt that Bill, being the first male in his household would be a burden to his daughter. Traditionally, the first son was to take on the responsibilities of the two households, which Bill could not afford at the time. This paralleled the Issei and the Nisei conflicts in southern California Los Angeles. The children not wanting to follow the traditions of arranged marriage and wanting to marry for love. As stated in â€Å"City Girls† Matsumoto points out the generational disagreements on marriage: â€Å"The Issei and their children disagreed†¦.as well as†¦show more content†¦It was like a spectacle on the news as one would watch news of the war in Iraqi. The black community in Los Angeles was dividing within itself. Black men and women that found work in good paying jobs started expanding into more affluent neighborhoods and became Bill’s neighbors. Similarly to Bill, they were able to send their children to better private and public schools. They moved in and around neighborhoods like Crenshaw, Northridge, Baldwin Hills, and even parts of forbidden Orange County. â€Å"An analysis of income distribution in black Los Angeles between 1970 and 1990 revealed the polarizing effects of the decline in the low-skilled and semi-skilled employment among blacks. David M. Grant and colleagues found that between 1970 and 1990 the number of blacks in the poorest quintile and the wealthiest quintile increased significantly, while the number of blacks in the middle three quintiles decreased by as much as 30 percent.† (Sides, 202) Latino migration was easier than that of Black Americans. White neighbors found Latinos more tolerable and considered them the â€Å"ambiguous relationship to whiteness.†1 But they too had their limitations of acceptance into the white neighborhoods. Their acceptance became predicated on the lightness of their skin and their ability

Essay on El Nino and Global Warming - 1020 Words

El Nino and Global Warming El Nino has been known to wreak havoc al around the world, from Australia to Africa to the United States of America, and despite its approximate regularity, it is still not possible to predict exactly when it will appear or how much damage will be caused. Meteorologists discovered in the late 19th century that El Nino weather events appeared to be occurring approximately every ten to fifteen years but in the late 19th century this gradually changed to a strong pulse of about three years by the early 20th century, at the same time it had been noted that the temperature was rising above the average. This was a gradual change until 1976 where changes were occurring, the El†¦show more content†¦An analysis of the coral showed that the length of the cycle changes with the normal average climate, as the corals growth spurts were higher when the records from previous years matched with those of previous El Nino events. California saw the political leader; Vice President Al Gore suggesting that the effect of global warming may be increasing the likelihood of an El Nino weather event. He based his theory around a scientific prediction that the winter of 2002 was going to be the worst within the past decade, the last extreme winter was recorded in 1982-83 when the country was invaded by floods, heavy snow and drought. In a speech he made he said that El Nino events were becoming more common and the gradual increase in global warming was creating a build up of pollutant gases in the atmosphere making it harder for the air wasn’t able to circulate as easily so the winds were forced by the increased air pressure to take an alternate route. This idea however was dismissed as being more political rather than environmental as people felt Gore was following the awareness of concerns over global warming by President Clintons campaign. 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Identity Narratives Journal of Consumer Research

Questions 1. Suggest ways in which Waitrose can continue to maintain and develop the strong brand image it has established for their new range of Regional Recipe Indian Meals. Justify your answer with reference to appropriate marketing principles. 2. The value chain idea was first proposed by Porter in 1985. Discuss how you feel this concept can be applied in the context of Waitrose Regional Recipe Indian Meals. 3. What marketing research activities do you feel are most appropriate for Waitrose to commission to test consumer opinion towards this new range of meals in order to determine the most likely core target groups of customers? 4. Assuming that this new range of regional recipe Indian meals is successful, suggest ways in which Waitrose can plan to diversify its product range into other regional recipe meals. 4. Assuming that this new range of regional recipe Indian meals is successful, suggest ways in which Waitrose can plan to diversify its product range into other regional recipe meals ? Answer: Introduction New product launch and the strategies followed for implementing essential changes has to be planned by the management. Launching new products in the market is an expensive task, and thus marketing research needs to be done in the right manner. The process followed for increasing the sales has to be analysed and related to the objectives of the company. Strategic change sand implementation of the corrective steps has to be evaluated before introducing the plan for new product launch. Expectations and preferences of the clients have to be evaluated as this helps in introducing the changes that will benefit the company (Gil et al., 2007). 1. Methods for maintaining and developing brand image for new products, marketing principles Waitrose is a recipe Indian meals service provider that supplies readymade meals to the clients. The company proposed to collaborate with Noon Products and both would together sell readymade food products to the customers. Waitrose was aware about the increasing demand for readymade food, which is meant to save time and efforts for the clients. Quality was one of the prime requirements that were carefully handled by the company for improving the brand image. The motive of the company was to sell top quality food products to the clients at acceptable price rage. Customers preferences were handled by introducing the concept of fit for purpose food products. Both the companies worked towards improving the quality standards for the food products, which was essential for creating brand image (Hawabhay et al., 2009). New products Partnered companies had proposed to launch new products with improved qualities for the clients. Noon products had submitted a range of different products that would attract Waitrose buyers. Quality and services were analysed by the company, as this was meant to attract the potential buyers. The products were refined, until the buyers were completely satisfied with the quality and taste of the products (Jones, 2010). Brand image management requires coordination of the communication process directly with sales inducing methods. Brand concept management requires planning, control, and implementation of the products after analysing the life of the brand. Successful branding process adds value to the reputation and sales value for the company. Both the companies are aware of the uniqueness of the brand value and image for the products sold to the clients (Gatignon Xuereb, 2007). The name and symbol of the products identify the quality of the services offered to the clients. These acts as a distinguishing characteristic that helps in create positive aspect about the products in the minds of the customers. Strong brand and its maintenance process helps in retaining the customers and improving sales (Frei Shaver, 2002). Brand identity is useful in marketing the services and products sold by the company to the clients. Promotional expenses for attracting the clients are usually high and in some cases unaffordable. Through brand management system, the expenses can be controlled by the management. Branding helps the company to capture a share in the market, which helps the buyers to differentiate the quality and product from the competitors. The objective of the company to increase the brand image is to improve the willingness of the customers to buy the products along with the premium amount (Hendrick Hendrick, 2006). Vision and image approach Brand positioning is associated with the strategic objectives created by the top management of the company. The management of Noon Products and Waitrose intends to launch new product range that would handle the requirements of the clients (Goodwin et al., 2002). The vision, culture and image about the company and the brand name have to be highlighted in this process. Vision - The vision of the company is to launch wide range of products that would cater the requirements of the clients. Quality, price, and services are some of the basic factors that are concentrated by the management. Improved quality for the products and features would provide improved benefits to the company and the clients (Broyles et al., 2009). Culture The culture of the company is to research of different types of products which can be sold to the clients. Product quality and tastes are redefined as per the requirements of the customers (Christensen Askegaard, 2001). Image The image is attempted to be created positively by increasing the range and taste for the products sold to the clients. After analysing the preferences of the customers, the company has proposed to introduce different products that will increase the sales and goodwill for the management (Carroll Ahuvia, 2006). The above mentioned three factors have to be planned and aligned in an effective manner. This helps in maintaining the brand image, and promoting the services to the clients. Strategic value for the company can be increased by adopting the process of improved core values (Chung Tsai, 2007). Different factors that affects the decision making process for the products and services are analysed in this process. Quality of internal and external communication process within the company is developed. Factors considered while analysing the challenges involved with the process are Analysing the need to develop and implement new range of products (Davies Chun, 2002). Quality check and analysis method that would be followed for introducing new products for the clients Adopting an effective strategy that will help in approaching clients and improving the sales (Esch et al., 2006). Marketing principles Through marketing principles, the management of the company can work towards developing and implementing effective strategies for brand maintenance. Strategy includes building marketing activities, which analyse the requirements of the clients and handling the requirements in the right manner. The company proposed to launch new products and services that would be useful in increasing sales (Davies et al., 2010). Product differentiation was the quality, price, and the availability of wide range of products for the buyers. The market targeted by the company was to promote English and India readymade foods to the customers (Eisenhardt and Tabrizi, 2007). Integrated common approach An integrated-common approach can be created by the marketing team for building and brand management system. The tasks expected to be performed by the members has to be associated with the corporate goals of the company. Necessary product related information is shared with the members and stakeholders who are an integral part of the core value analysis system. The proposed values like promoting the services, analysing the price, approaching clients and others has to be frequently controlled, maintained, and monitored (Cooper and Kleinschmidt, 2007). New product development The best method for improving the brand image for the company is by developing new products for the clients. Different stages and activities involved in the new product development are evaluated, to find the challenges involved with the process. The overlapping nature for the activities involved in the marketing and branding process are analysed. The network interactions and external factors involved with the process are evaluated by the management (Einwiller Will, 2002). Quality for the products and services are improved by producing the goods from reliable suppliers. The proposed recipe is redefined until majority of the clients are satisfied with the quality of the services. Brand development process needs to be implemented in a structured manner, as the management can easily overpower the challenges involved with the process (Clark Wheelwright, 2005). Assessment of brand strategy Analysing the relevance of brand strategy enables the management to approach clients and increase sales. Brand awareness is associated with the process followed for analysing the preferences and views about the customers for the products and services. Through demographic analysis the management can analyse the knowledge about the products gathered by the clients (Ahuvia, 2005). The regions selected by the company for promoting English meals in the country are Goa, Hyderabad, Punjab, and Madras. Brand equity is another method for evaluating and marinating the value of brand. Product awareness is created by adopting different forms of promotional activities like SEO, online promotions, and others. These steps are followed for increasing the knowledge about the products with the clients. Differentiating features about the products and services are created and implemented by the management for approaching and convincing the customers about the products and services sold to the clients (Brakus et al., 2009). By increasing the quality of the products and services, the company proposes to increase positive relationship with the customers. This is associated with building trust in the minds of the customers for the brand and the products sold by the company (Babin et al., 2003). The targeted market for launching the products is Goa, Hyderabad, Punjab, and Madras. 2.Value change concept for product promotion Brand positioning enables the management of the company to retain larger share of market in the industry. Waitrose specialises in the manufacture and sales of quality and reasonably priced eatable products to the clients. Through brand positioning, the management attempts to create brand awareness for the products that is sold to the clients. Brand positioning is possible by analysing the expectations of the clients and handling the preferences in the right manner. Factors impacting the competition level for the products in the market, along with the challenges enable the management to develop an effective strategy for increasing sales for the products and services (Albert et al., 2008). Competitive level can be analysed and different factors that could attract the clients towards the products and services sold to the clients are evaluated. Such factors help the management to gain competitive advantage, which is one of the core requirements for the successful business conduct. Waitrose has proposed to introduce recipe Indian means that would be available for the customers. Through the Porters five force analysis, the management intends to analyse the challenges that exists in the product development and maintaining brand image for the clients and the company. The tool helps in developing and implementing the competitive power that could positively influence the business performance (Bansal et al., 2004). Five important factors that are analysed for developing plans for product improvement are mentioned below Supplier power Noon products and Waitrose together has proposed to launch new product range for the clients. Waitrose basically concentrate on the product development and analyse quality for the services that is rendered to the customers. Noon and Waitrose has a list of suppliers who can supply the required raw materials and products to the clients in the country. The selection criteria followed by the management to streamline the suppliers are the price, quality, and time for the product deliverance. Noon products ensure to analyse the ingredients used for the manufacture of the products and services. Ingredients are procured from the suppliers in the right process, price, and time (Chen et al., 2008). Product specification and quality check helps the management to analyse the quality requirements for the company. Suppliers for the company are driven up by various forces like the price and quality. Through the technical supplier code, the company develop uniqueness for the products and services procured from the clients. Suppliers are listed down on the basis of the quality for the services rendered to the company. This acts as the controlling process for the companies (Langerak et al., 2004). Buyer power Buyer power is one of the strongest points that help the company to design and implement new process and methods for increasing sales. New products along with the regulations have been introduced by the company. Price regulation along with the quality check is some of the features through which the client would be attracted towards the products sold by the company. Noor products have provided a wide of the products that is expected to attract the clients. Quality check process helps in evaluating the preferences of the clients. Product launch and development is meant to analyse the preferences of the groups of customers (Kim et al., 2003). In order to improve the quality of food materials sold to the clients, the key areas that needs to be worked upon by the company is highlighted. The products sold to the customers undergo through raw material tests, recipe formulation, and samples for preparing the recipe. Strategic changes for developing the quality of the products include refining the quality of the recipes until the buyers are satisfied with the quality, value, and price of the products (Kowalczyk Pawlish, 2002). Competitive rivalry An increase in the sales is possible by analysing the rival offers for the products and services offered by the company. Customer service quality for the products is improved by improving the quality of the services and packaging of the materials that is being offered to the clients. The designs are selected for retaining the quality and attracting the customers attention towards the products and services (Koak et al., 2007). Competitive rivalry is improved by providing more information about the products that is being sold to the clients. In this process, the details about the products are provided to the clients who encourage the members to buy the products sold by the company. Majority of the information about the products are provided to the clients in an organized manner. The supplier specification is included while sharing the details about the products with the client. Preferences of the customers in terms of products and services are analysed as it helps in increasing the sales (Pappu Quester, 2006). Threat of substitute The demand for Indian recipe food products is quite high. Customers dont have to spend time in cooking the food of their choice. This has encouraged the management to adopt and implement an effective method that would attract the clients and increase sales for the products and service. Food products are basically designed and cooked as per the preferences of the customers. Preferences of the customers are analysed based on the food eating habit. This has helped the management to develop new products that would cater the needs of the clients (Morsing, 2006). Changes in the product viability has been introduced by the management range of products has been designed to overcome the threat associated with substitution of products intended to be sold to the clients. Taste, price and variety of the products are some of the features that are assumed to attract the clients. The company concentrate on such factors as this will help in approaching the buyers and retaining the clients (Phau Lo, 2004). Threat of new entry The competition level in the food industry has tremendously increased. This has increased the threat of new entry for the company. The management of the company concentrate on analysing the ability of the people Threat of new entry into the industry is minimised by the company by introducing new products that would excite the clients. The threat of new product is designed and implemented by developing and implementing product concept system (Moore Reid, 2008). Products are developed and sold to the clients after evaluating the development brief. Improved technology is adopted and implemented by the management to attract the clients. Barriers to the entries in terms of customer preferences are analysed to overcome the challenges that impacts the sales. Safety measures and quality standards are followed by the management to improve the value of the products that are sold to the clients. Product distribution method enables the management to introduce newer methods for manufacturing and selling the products to the clients (Podsakoff et al., 2008). 3.Marketing research for launch of new product New product development plan is essential for the progress of the company. Companies research to introduce new products to retain the customers and improve the sales for the products. Through research and developmental process, the management design strategies for improving the existing products or lunching new products for the clients. Clients prefer newness in the products, which is one of the positive aspects for increasing sales for the company. It is essential to design and implement improved marketing strategies that would help in achieving the desired target. With the help of target market, it is possible for the company to target marketing efforts and sales for the products (Nysveen et al., 2005). Process for new product development is expensive, and it is a time consuming process. Through this process, the management aims to develop and overpower the compete edge that exists in the industry. The research task for marketing for new products includes exploring new marketing opportunities that is necessary for the growth of the company. Customer demand can be easily handled by the company but implementing changes with the range of products that is sold to the customers. The process includes analysing challenges associated with market development, positing of the products in the market, analysing the supply development, and product launch. These are considered to be some of the important and essential business growth objectives (Singh, 2008). As per Ramaseshan, et al., 2002, the marketing research for product development evaluates the supportiveness for the organizational changes that can be used for determining the plan for market orientation. The variance factors like competition, price, and customer expectations are analysed to evaluate the challenges involved with the process of product development. Cultural context for the test for the requirements of the new product is made to analyse the expectations and preferences of the customers. This helps in increasing the performance of the new product that is being proposed to be offered to the clients by the company (Schultz de Chernatony, 2002). Marketing strategy for communicating about the new products and services are some of the important tools that help in determining the success of the product. It is necessary to adopt and implement effective strategy that enables in improving the promotional activities for the company. Marketing strategies are quite critical for implementing changes in the product launch for the customers. Through marketing policy and principles it is possible by the management to implement changes that would attract the customers for buying the new products sold by the company (Taylor et al., 2004). The performance of the new products has to be analysed and implemented in the right manner. Marketing analysis helps the company to determine the requirements of the clients, which is one of the most important factors that is required for increasing the sales for the products and services offered by the company to the clients. Through market research it is possible for the companies to collect information about the clients expectations and preferences. Such details enable the management to upgrade the product value and increase the performance for the products and services. Market information is collected from different reliable sources. The information basically concentrates on developing new and improved strategies that will help in increasing the client database essential for improving the business performance (Stuart, 2002). While drafting policies for increasing the customer value, the internal environment and external environment is analysed. This helps in implementing the development plan that is necessary for achieving the business goals. Changing market trends has to be checked as it helps in analysing the challenges involved with the process associated with the product growth and development. Noor products and Waitrose analysed the expectations of customers for quick food, which required less time to cook or eat. This was one of the reasons the management proposed to introduce new products through which the sales for the products and services can be improved. Essential market information includes analysing the changing needs and preferences of the customers, availability of different types of products in the market, and preferential changes of the buyers. Research activities analyse the changes in the market, which is important for developing new products and selling the same to the clients (Thomso n et al., 2005). Market research for demand of new products Product research is an important factor that helps in the development of new products for the clients. The stages involved in the process have to be analysed to evaluate the challenges involved with the process. Through his method, the key issues associated with the products can be identified and corrective steps can be introduced by the management. Initial research for the product helps in evaluating the concept associate with the development of new products. Noor Products and Waitrose proposed to introduce wide range of new products to the clients expecting quality food products. The preferences of the customers are analysed by evaluating the products available in the market. Developed concept for the product development is analysed to evaluate the steps expected to be followed for analysing the expenses expected to be incurred for developing the product. The process enables the management to design newer methods through which the changes can be implemented by the company for impro ving the product value (Zacchilli et al., 2009). The key factors associated with the customer preferences like the price and quality of the products are analysed in this process. Through such factors, the company develop and implemented effective marketing strategies that will help in reaching out to the clients. Analysis is done to find the features of the products, price variances, and willingness of the customers to pay price for the products and services. Essential information is collected by the researcher through surveys and contacting the customers. Collected information enables the management to design new method for increasing customer satisfaction level. Collected information about the products and services helps the company to develop and implement new ideas for promoting the services to the clients. Analysing customer based challenges Challenges associated with consumer expectations and preferences have to be analysed. This process enables the management to analyse the fundamental advantages associated with the process. The quality, performance enhancement methods, and the price are some of the features that are associated with the product improvement strategies. Customer value services provided but the company with added benefits. More benefits improve the decision making for the company, which is one of the core requirements for approaching the clients. Noor Products and Waitrose provide wide range of product options to the clients. While doing so, the management ensure to share appropriate information about the services with the clients. Details about the product quality, services, and prices are readily shared with the buyers (Whang et al., 2004). Benefits of the products are communicated through marketing process. This is one of the important factors that enable the management to introduce better methods that will help in increasing sales for the products. Marketing strategies helps the management to improve the product value, which is required for increasing sales. The company has adopted and implemented an effective product packing process, which provides maximum information about the ingredients on the package. This helps the customers in selecting the best product that would take care of their requirements. The product appearances have been improved as this helps in attracting the clients. Appearance attributes of the product has been take care of by the company. For this, the details about the products and services along with other necessary information have been shared with the clients. Designers perception about the appearance of the product, and the benefits associated with the same has been included in this process. Attempt has been made to increase the product value, which will highlight the service features to the clients (Wren et al., 2000). The packaging process and the method expected to be followed by the company is evaluated by Waitrose and suppliers. This is done for increasing the accuracy of the services and the product services intend to be provided to the clients. Designs are exclusively selected by the management as this would help in improving the visibility of the products and services to the clients. In order to cope with the challenges existing with the product launch, the management of the company distribute the samples to the clients. This is done to get an approval about the quality and price which is necessary for improving the visibility of the products for the clients. Such factors help in increasing the visibility of the products and services for the buyers. The prime motive to adopt and implement an effective packaging material is to communicate with the potential buyers about the product features. The steps enable the management to improve the campaign process and hep in adopting and introducing better methods for increasing sales (Urde, 2003). Target market Through target market, the company can analyse the expectations of the clients, and new methods for improving the visibility of the products and services offered to the customers. The process includes analysing the below mentioned factors Buying ability of the buyers Through this process, the expectations of the customers along with the willingness to pa price for the products are analysed. This helps in developing and implementing the necessary changes that would attract the clients towards the products sold by the company. Education - Knowledge about the clients to invest in the purchase of ready meals are analysed. This would help in developing and introducing changes that are necessary for improving the sales and marketing strategies adopted by the company. Educated customers prefer to collect maximum information about the products and services, which is required for improving the visibility of the products (Wanjohi, 2009). Gender - The product sold by the company will be useful for male and female customers. Food recipe are easy to cook and taste good. Age The food products are tested and approved by the health authorities. This is one of the reasons; the product is suitable for clients of different age groups. Geographical location The plan to sell the product and services to clients located in different locations. This is expected to increase the sales and visibility of the products for the clients. 4.Plan for diversify the product range The management had proposed to launch new products that would take care of the clients requirements in four different states in India. Customer expectations were analysed, as this helped the management in selecting the better option that would help in developing and introducing new products that could cater the requirements of the customers. Product diversification is a challenging task, which can be implemented through proper planning process. Product development process incudes analysing the issues existing with the product launch process. The best strategies are analysed for approaching the clients and convincing for the sales for the new products. Strategies developed and implemented by the company enables the management to analyse the existing products and design for new products that will take care of the clients requirements. Such strategies are required for introducing changes that are necessary for increasing sales for the products in different markets. Through target marketing, the management analysed the expectations of the clients. This helped in developing and introducing changes that is essential for product development. The present objective of the company is to adopt strategies for product diversification. This is required for adopting defensive approach, which highlights the objective of the company to increase sales for the products and services. Competition in the food industry is constantly increasing, and this has encouraged the management to implement improved strategies that will help in offering the best services to the clients. New products are developed to increase profit and goodwill for the company. The management has opposed to adopt offensive method, wherein the market opportunity for the new products can be analysed. At present, the company has concentrated to approach clients from 4 different states of India which are Punjab, Madras, Hyderabad, and Goa. Customer preferences vary from each other. Strategy to adopt diversified method for attracting clients from different markets is possible by implementing changes in the product that is intended to be launched in other states (Ramaseshan et al., 2002). Approach for reaching clients The approach selected by the company to highlight the service features to the clients is an important task. Existing products and its quality can be improved or enhanced. This includes changing the recipe as per the requirements of the customers from different states and providing more options to the potential buyers. Improved appeals for new version of products can be designed and implemented by the company to approach the clients. Awareness about the product and service details can be increased by sharing maximum information with the buyers. The process includes analysing the importance of developing new products and communicating the same with the clients. This will help in approaching new clients and convincing about the product quality. Sources The process of product diversification is essential and thus needs to be effectively planned. While implementing the changes the management has to analyse the expenses and time required for introducing the required changes. The product development has to be done internally, as this enables the management to analyse different options that would be available for implementing changes with the product sale. The process to distribute the products and services and effective methods adopted for communicating with the clients are some of the other factors that are considered in this process (Singh, 2008). In order to develop and implement new products for the clients, the management has to be analysing the expected strategy for marketing the products. Budget and the process expected to be followed for promoting the services are some of the important factors that helps in designing an effective method through which the product diversification plan can be undertaken by the management. New suppliers and distribution channel has to be identified by the management. This will help in developing and implementing the changes that are required for increasing the product value and costs. The process expected to be followed for increasing the production activities has to be planned and introduced by the management. This helps in selecting the best distribution challenge and network that would hep the management to increase the sales process. Risks analysis The risks involved with the process of product diversification have to be analysed. This helps the management in focusing on different factors that would help in increasing sales for the company. The challenges involved with the market growth and the methods that would be followed for overpowering the issues can be analysed. This will help in increasing the business performance for the company. Plan The plan for the business development and diversifying the products includes the below mentioned steps Analysing the places where the product is intended to be launched Developing new methods for promoting the service Developing risk management plan, through which the products can be sold to the clients form different market Analyse the level of competition existing in the industry (Stuart, 2002). Communicate with the buyers about the features and services that is being rendered to the clients through the launch of new products and services Conclusion The marketing strategies and policies adopted by the company enables the management to increase the sales for the new products that is launched for the clients. It is necessary to plan the implementation plan, as this will help in analysing the changes required for attracting the clients. Changes within the organization have to be planned and introduced in the right manner. This will help in increasing the sale for the products and services offered by the customers. Preferences and expectations of the clients have to be analysed while designing ad introducing improved methods for increasing sales for the products. References Ahuvia, A. C. (2005). Beyond the extended self: Loved objects and consumers identity narratives. Journal of Consumer Research, 32, 171-184 Albert, N., Merunka, D., Valette-Florence, P. (2008). When consumers love their brands: Exploring the concept and its dimensions. Journal of Business Research, 61, 1062-1075. Babin, B. J., Hardesty, D. M., Suter, T. A. (2003). Color and shopping intentions: The intervening effect of price fairness and perceived affect. Journal of Business Research, 56(7), 541-551. Bansal, H., Irving, G., Taylor, S. (2004). A three-component model of customer commitment to service providers. Journal of the Academy of Marketing Science, 32(3), 234-250 Brakus, J. J., Schmitt, B. H., Zarantonello, L. (2009). Brand experience: What is it? how is it measured? does it affect loyalty? Journal of Marketing, 73, 52-68. Broyles, S. A., Schumann, D. W., Leingpibul, T. (2009). Examining brand equity antecedent/consequence relationships. Journal of Marketing Theory and Practice, 17(2), 145-161. Carroll, B. A., Ahuvia, A. C. (2006). Some antecedents and outcomes of brand love. Market Letter, 17, 79-89. Chen, F., Curran, P. J., Bollen, K. A., Kirby, J., Paxton, P. (2008). An empirical evaluation of the use of fixed cutoff points in RMSEA test statistic in structural equation models. Sociological Methods Research, 36(4), 462494 Christensen, L.T. Askegaard, S. (2001). Corporate identity and corporate image revisited a semiotic perspective. European Journal of Marketing, 35(3/4), 292-315. Chung, Yi-Chan Tsai, Chih-Hung, (2007). The Effect of Green Design Activities on New Product Strategies and Performance: An Empirical Study among High-tech Companies. International Journal of Management, Vol. 24, No. 2. Clark, Kim B. Wheelwright, Steven C. (2005). The Design build test Cycle for Effective Product Development. International Marketing Review. 11(1): 32-46 Cooper, R.G. and E.J. Kleinschmidt (2007). New products-What Separates Winners from Losers. Journal of Product Innovation Management. Vol. 4, No. 3, pp. 169-184. Davies, G. Chun, R (2002). The use of metaphor in the exploration of the brand concept. Journal of marketing Management, 18 Davies, G., Chun, R,. Kamins, M.,(2010). Reputation gaps and the performance of service organisations. Strategic Management Journal, 31, 530546. Einwiller, S . Will, M. (2002). Towards an integrated approach to corporate branding An empirical study. Corporate Communications: An International Journal, 7(2), 100-109. Eisenhardt, K. M., and Tabrizi, B. N. (2005). Accelerating Adaptive Processes: Product Innovation in the Global Computer Industry. Administrative Science Quarterly. 40(1): 84-110 Esch, F-R., Langer, T., Schmitt, B. H., Geus, P. (2006). Are brands forever? How brand knowledge and relationships affect current and future purchases. Journal of Product Brand Management, 15(20), 98-105. Frei, J. R., Shaver, P. R. (2002). Respect in close relationships: Prototype definition, self- report assessment, and initial correlates. Personal Relationships, 9, 121-139. Gatignon, H. Xuereb J. (2007). Strategic Orientation of the Firm and New Product Performance. Journal of Marketing Research. 34(February): 77 99 Gil, R. B., Andres, E. F., Salinas, E. M. (2007). Family as a source of consumer-based brand equity. Journal of Product Brand Management, 16(3), 188-199 Goodwin, S. A., Fiske, S. T., Rosen, L. D., Rosenthal, A. M. (2002). The eye of the beholder: Romantic goals and impression biases. Journal of Experimental Social Psychology, 38, 232-241. Hawabhay, B.B., Abratt, R., Peter, M.(2009). The role of corporate communicaitons in developing a corporate brand image and reputation in Mauritius. Corporate Reputation Review, 12(1), 3-20. Hendrick, S. S., Hendrick, C. (2006). Measuring respect in close relationships. Journal of Social and Personal Relationships, 23(6), 881-899. Jones, R. (2010). Corporate branding: The role of vision implementing the corporate brand. Innovative Marketing, 6(1), 44-57. Kim, H., Kim, W. G., An, J. A. (2003). The effect of consumer-based brand equity on firms financial performance. Journal of Consumer Marketing, 20(4), 335-351. Koak, A., Abimbola, T.,  zer, A. (2007). Consumer brand equity in a cross-cultural replication: An evaluation of a scale. Journal of Marketing Management. 23(1-2), 157-173 Kowalczyk, J. Pawlish, M.J. (2002). Corporate branding through external perception of organizational culture. Corporate Reputation Review, 5(2/3) 159-174 Langerak, F., Hultink, E. J. Robben, H. S. J. (2004). The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance. Journal of Product Innovation Management. 21: 79-94 Moore, K., Reid, S. (2008). The birth of brand: 4000 years of branding. Business History, 50(4), 419-432. Morsing, M. (2006). Corporate moral brands the question of aligning employees. Corporate communications: An International Journal, 11(2). Nysveen, H., Pedersen, Per. E., Thorbjrnsen, H. (2005). Explaining intention to use mobile chat services: Moderating effects of gender. Journal of Consumer Marketing, 22(5), 247-256. Pappu, R., Quester, P. (2006). A consumer-based method for retailer equity measurement: Results of an empirical study. Journal of Retailing and Consumer Services, 13(5), 317-329. Phau, I., Lo, C-C. (2004). Profiling fashion innovators: A study of self-concept, impulse buying and Internet purchase intent. Journal of Fashion Marketing and Management, 8(4), 399-411. Podsakoff, P. M., MacKenzie, S. B., Podsakoff, N. P., Lee, J-Y. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology. 88(5), 879-903 Ramaseshan B., Caruana Albert, Loo Soon P. (2002). The Effect of Market Orientation on New Product Performance: a Study Among Singaporean Firms. Journal of Product and Brand Management. 11(5): 399- 409. Schultz, M. de Chernatony, L. (2002). Introduction: the challenges of corporate branding. Corporate Reputation Review, 5(2/3) Singh. (2008). Customer Orientation and Performance: A Study of SMEs. Management Decision. 36(6): 385-395. Stuart, H. (2002). Employee identification with the corporate identity. International Studies of Management Organization, 32(3), 2844. Taylor, S. A., Celuch, K., Goodwin, S. (2004). The importance of brand equity to consumer loyalty. Journal of Product Brand Management, 13(4), 217-227. Thomson, M., MacInnis, D. J., Park, C. W. (2005). The ties that bind: Measuring the strength of consumers emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77-91. Urde, M. (2003). Core based corporate brand building. European Journal of Marketing, 37(7/8), 1017-1040. Wanjohi, S. C. (2009). The Standardization of International Marketing Strategies in Organizations: Some Research Hypothesis. Journal of Marketing. 17(8): 70-79. Whang, Y-O., Allen, J., Sahoury, N., Zhang, H. (2004). Falling in love with a product: The structure of a romantic consumer-product relationship. Advances in Consumer Research, 31, 320-327. Wren, Brent M., Souder, Wm. E. (2000). Market Orientation and New Product Development in Global Industrial Firms. Industrial Marketing Management, Vol. 29, pp. 601-611 Zacchilli, T., Hendrick, C., Hendrick, S. S. (2009). The romantic partner conflict scale: A new scale to measure relationship conflict. Journal of Social and Personal Relationships, 26(8), 1073-1096.

The Factors Affecting the Price of Concrete Batching Plant Essay Example

The Factors Affecting the Price of Concrete Batching Plant Essay Concrete batching plant is the essential equipment to the construction industry , and its market demand is very large. Therefore we need to pay attention to its price when we buy the concrete batching plant. What is the factors affecting the price of concrete batching plant? The price factor of concrete batching plant has four main aspects: The first is the type of concrete batching plant . The type and model of the concrete mixing plant is a wide variety of different models of the different types of machine, the price is generally different. Followed by the equipment of different manufacturers, different manufacturers of concrete batching plant , technology, and industry are also not the same. In general, the major manufacturers of equipment than the small business prices lower, mainly because of the large manufacturers in many aspects of the production process, quality and other advantages. This is one of the main factors to cause the price of the equipment. Again; degree of automation of the concrete batching plant equipment is the degree of automation equipment in operation often. The higher the degree of automation equipment, its price is high, but the manpower consuming less, run from the long-term view of its savings. The final step is some geographical, price and other factors Select the appropriate price of concrete batching plant , you need to consider a number of factors. Integrated in all aspects of the factors, the hope that customers will be able to buy low-price high-quality concrete batching plant . http://www. hmconcreteplant. com offers. We will write a custom essay sample on The Factors Affecting the Price of Concrete Batching Plant specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Factors Affecting the Price of Concrete Batching Plant specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Factors Affecting the Price of Concrete Batching Plant specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Organisational Behaviour essays

Organisational Behaviour essays Organisational behaviour is the study of individuals or employees within an organisational environment, aimed at providing the ability to understand subordinate behaviour. A firm understanding of employee behaviour and the factors and attributes that influence this behaviour will enable managers to identify what measures will encourage high performance and satisfy employees. There are many measures and techniques available to encourage optimal performance and ensure job satisfaction. We shall examine motivation and empowerment approaches managers should use to create a satisfying working environment characterised by high performing employees. The Macquarie Concise Dictionary defines motivation as 1. A motivating; providing of a motive; 2. giving purpose There has been many theories established over time that assist managers to understand how motivation works, and what employees value in order to understand what measures can be used to motivate them, below is an explanation on a handful of these theories. Maslows Hierarchy of Needs presents the concept that individuals have varying and different needs and puts these needs in order of importance. Maslows formulation suggests that some needs have higher priority than others and therefore must be satisfied before the other needs may serve as motivators. (Wood, J.M., Wallace, J.P. and Zeffane, R. 2001 ). As shown in the diagram following, Maslow argues that the most pressing need has to be satisfied before another, higher in the hierarchy becomes active. At the most basic level, people have physiological needs - needs stem...

4 Teaching Philosophy Statement Examples

4 Teaching Philosophy Statement Examples An educational philosophy statement or teaching philosophy statement is a brief essay that all nearly prospective teachers are required to write. Vanderbilt University explains: A teaching (philosophy) statement is a purposeful and reflective essay about the author’s teaching beliefs and practices. It is an individual narrative that includes not only one’s beliefs about the teaching and learning process but also concrete examples of the ways in which he or she enacts these beliefs in the classroom. A well-crafted teaching statement gives a clear and unique portrait of the author as a teacher. Ohio State Universitys Center for the Advancement of Teaching further explains that a teaching philosophy statement is important because a clear philosophy of teaching can lead to a change in teaching behavior and foster professional and personal growth. Examples of Teaching Philosophy Statements Sample 1 This passage is an example of a strong statement of teaching philosophy because it puts students where they belong in education: at the front and center of a teachers focus. An author who writes such as a statement is likely to continuously examine and verify this philosophy  by always ensuring that student needs are the primary focus of all lessons and schoolwork. My philosophy of education is that all children are unique and must have a stimulating educational environment where they can grow physically, mentally, emotionally, and socially. It is my desire to create this type of atmosphere where students can meet their full potential. I will provide a safe environment where students are invited to share their ideas and take risks. I believe that there are five essential elements that are conducive to learning. (1) The teachers role is to act as a guide. (2) Students must have access to hands-on activities. (3) Students should be able to have choices and let their curiosity direct their learning. (4) Students need the opportunity to practice skills in a safe environment. (5) Technology must be incorporated into the school day. Sample 2 The following statement is a good example of a teaching philosophy because the author emphasizes that all classrooms, and indeed all students, are unique and have specific learning needs and styles. A teacher with such a philosophy is likely to ensure that she spends time helping each student achieve her highest potential. I believe that all children are unique and have something special that they can bring to their own education.  I will assist my students to express themselves and accept themselves for who they are, as well embrace the differences of others. Every classroom has its own unique community; my role as the teacher will be to assist each child in developing their own potential and learning styles. I will present a curriculum that will incorporate each different learning style, as well as make the content relevant to the students lives. I will incorporate hands-on learning, cooperative learning, projects, themes, and individual work that engage and activate students learning.   Sample 3 This statement provides a solid example because the author emphasizes the moral objective of teaching: that she will hold each student to the highest expectations and ensure that each one is diligent in her studies. Implied in this statement is that the teacher will not give up on even a single recalcitrant student. I believe that a teacher is morally obligated to enter the classroom with only the highest of expectations for each and every one of her students. Thus, the teacher maximizes the positive benefits that naturally come along with any self-fulfilling prophecy. With dedication, perseverance, and hard work, her students will rise to the occasion. I aim to bring an open mind, a positive attitude, and high expectations to the classroom each day. I believe that I owe it to my students, as well as the community, to bring consistency, diligence, and warmth to my job in the hope that I can ultimately inspire and encourage such traits in the children as well. Sample 4 The following statement takes a slightly different tack: Classrooms should be warm and caring communities. Unlike the previous statements, this one minimizes the individuality of students and emphasizes that, essentially, it take a village to foster truly community-based learning. All teaching strategies then, such as morning meetings and community problem solving, follow this philosophy. I believe that a classroom should be a safe, caring community where children are free to speak their mind and blossom and grow. I will use strategies to ensure our classroom community will flourish, like the morning meeting, positive vs. negative discipline, classroom jobs, and problem-solving skills. Teaching is a process of learning from your students, colleagues, parents, and the community. This is a lifelong process where you learn new strategies, new ideas, and new philosophies. Over time, my educational philosophy may change, and thats okay. That just means that I have grown and learned new things. Components of a Teaching Philosophy Statement A teaching philosophy statement should include an introduction, body, and conclusion- just as you would expect of your students if they were writing a paper. But there are specific components that you need to include in any such statement: Introduction: This should be your thesis statement where you discuss your general belief about education (such as: I believe all students have a right to learn) as well as your ideals in relation to teaching. You should begin with the end, says James M. Lang in an Aug. 29, 2010, article titled, 4 Steps to a Memorable Teaching Philosophy published in The Chronicle of Higher Education. Lang says you should consider what the students will have learned once they depart your class, after having been guided by your teaching philosophy and strategies. Body: ​In this part of the statement, discuss what you see as the ideal classroom environment and how it makes you a better teacher, addresses student needs, and facilitates parent/child interactions. Discuss how  you would facilitate age-appropriate learning,  and how you  involve students in  the assessment process. Explain how you would put your educational ​​ideals  into practice. Lang says that you should clearly state your goals and objectives for students. Layout specifically what you hope your teaching will help students to accomplish. Be specific by telling a story or offering a detailed description of an innovative or interesting teaching strategy you have used, says Lang. Doing so, helps your reader understand how your teaching philosophy would play out in the classroom. Conclusion: In this section, talk about your goals as a teacher, how you have been able to meet them in the past, and how you can build on these to meet future challenges.  Focus on your personal approach to pedagogy and classroom management, as well as what makes you unique as an educator, and how you wish to advance your career to further support education. Lang notes that, while you dont need to use official citation style, you should cite your sources. Explain where your teaching philosophy originated- for example, from your experiences as an undergraduate, from a faculty mentor you worked with during your teacher-training program, or perhaps from books or articles on teaching that had a particular influence on you. Formatting Your Statement In addition to considering the type of teaching philosophy to write, Ohio State University offers some general formatting suggestions. The Ohio State University Center for the Advancement of Teaching states: Statement Format There is no required content or set format.  There is no right or wrong way to write a philosophy statement, which is why it is so challenging for most people to write one. You may decide to write in prose, use famous quotes, create visuals, use a question/answer format, etc. There are, however, some general rules to follow when writing a teaching philosophy statement, says the universitys teacher-training department: Keep it brief. The statement should be no more than one to two pages, according to the Ohio State University Center for the Advancement of Teaching. Use present tense, and write the statement in the first person, as the previous examples illustrate. Avoid jargon. Use common, everyday language, not technical terms, the university advises. Create a vivid portrait that includes strategies and methods ... (to help) your reader take a mental peek into your classroom, adds the Ohio State University Center for the Advancement of Teaching. Additionally, make sure you talk about your  experiences and  your  beliefs and ensure your statement is original and truly describes the methods and philosophy you would employ in teaching, the university adds.

PROFESSIONAL ACCOUNTABILITY Essay Example | Topics and Well Written Essays - 1250 words

PROFESSIONAL ACCOUNTABILITY - Essay Example ever with the passage of time, they were again opened courtesy a joint effort that involved three neighboring hospitals that included the Children’s Hospital and many others as well. After the same was achieved, representatives from each of these hospitals formed up as a team so that they could establish the different schools of nursing. The Children’s Hospital representatives were quite speedy in their operations whereby they wrote the necessary curriculum, which focused on subjects like philosophy, mission statement, format, as well as the structure and not to forget the student guidelines. Each of these hospitals after this worked in unison as well as on precise sections that were based close to their works that they specialized in. More so, the funding that was required to financially support the curriculum development was in essence given through a grant by the California Community College Chancellor’s Office. Ever since the opening which took place way back in 2002, the students have come to Children’s Hospital for concerning their pediatric rotation as well as have worked at the hospital as student nurses and aides. A number of current graduates are at the moment enrolled in the hospital’s RN Residency in Pediatrics Program. Also, highly skilled and well-educated nurses form up as an indispensable fraction of the patient care at Children’s Hospital. On the other hand, the countrywide nursing shortage, which has been caused by the nursing schools have cut back on the enrollments and more than that with the retirement of the which has become very alarming as well as disturbing. In view of the fact that shortage in these specialty areas, which include the pediatrics, is for the most part delicate and sharp, a number of pioneering programs like these are a step in the positive direction so that newer and newer nurses in the community can be attracted. Nursing program is also making all possible endeavors so that no s hortcoming is met at any potential

Painter Francisco de Goya Essay Example | Topics and Well Written Essays - 1000 words

Painter Francisco de Goya - Essay Example Francisco de Goya then moved to paint cartoon design for the royal tapestry factory in Madrid from 1775 to 1792, which was considered as the most important phase in de Goya’s artistic development. This exposure as a tapestry designer provided the experience for de Goya to paint genre paintings or paintings derived from everyday life. It made him a keen observer of everyday behaviour of people which served as the technical foundation for him to paint his later renowned works such as First of May which was a social commentary about peasant’s uprising against French occupation in Spain (www.franciscodegoya.net, 2014). He was also an avid follower of the works of Velazquez that influenced his looser and more spontaneous painting technique. Later, Francisco de Goya explored his method by learning neoclassicism which was gaining popularity over the rococo style during his time. He then became a established portrait painter to the Spanish monarchy where he was elected to the Royal Academy of San Fernando in 1780, named as painter of the king 1786 and a court painter in 1789 (www.franciscodegoya.net, 2014). As a court painter, Goya was fashionable painter and high society portraitist. During the height of his success, De Goya was not only a fashionable court painter but also an advocate of justice and a staunch supporter for ending the war. He is considered as a social recorder of his countrymen’s struggle and travails whose style was associated with â€Å"anciens regimes† or the â€Å"first of the moderns† (Web Gallery of Art, nd). Francisco de Goya’s The Third of May 1808 is his most known artwork. It featured a peasant being shot by a soldier in the middle of a night. It was intentionally painted with the face of the executioner kept to be anonymous to highlight the drama of innocent civilian that was about to be executed. In this particular work, the artistry was

Looking for Alaska-Character List Essay Example for Free

Looking for Alaska-Character List Essay I dont know where there is, but i blieve its somewhere, and I hope its beautiful. Chip â€Å"The Colonel† Martin- A stocky, somewhat nerdy young man, he has gone to Culver Creek for a very long time. When he is not at school, he lives with his mom in a very small trailer. He is Pudge’s roommate, and he gives Miles the nickname â€Å"Pudge†. He may also have a crush on Alaska, just like Miles does. p. 38 Goddamn Weekday Warriors. It was probably one of them that ratted out Paul and Marya and then blamed me to cover their tracks. Anyways, its a good night for stying in. Staying in with Pudge and ambrosia. Takumi Harihoto- He is the jokester of the group, as well as a great rapper. *SPOILER ALERT* apparently at the end, after Alaska’s death, Takumi was feeling left out because Pudge and Colonel were sort of taking up all the grief for themselves. Takumi confesses to Pudge in the last paragraphs that he saw Alaska the night she died. She was in a rush and was very upset that she forgot her mother’s anniversary, and he tried to calm her down. He feels bad because he could have stopped her but didn’t. p. 105 What is that? Its my fox hat Why do you have a fox hat? Because nobody catches the fox. Alaska Young- the beautiful, witty, rebellious girl whom Pudge immediately falls in love with. Takumi and the Colonel most likely have crushes on her as well, although they are not stated in the novel. When Alaska was a child, her mother had a seizure due to a head aneurism. Alaska did not save her mother so she died. Alaska’s father blamed her for it and she regrets it to the present day in the story. . 42 Youre adorable, she said, and i felt the intensity of her eyes on me and looked away nervously. Too bad I love my boyfriend. Lara Buterskaya- An exchange student, Lara later will become Pudge’s girlfriend, she is good friends with all the rest of the gang. p. 208 And then Lara stood up, and in her delicate, innocent accent cut Dr. William Morse off. Youre so hot! I weesh youd shut up and take off your clo thes. This shows Lara ability to, despite her background, assimilate to the group and do anything for them. She transitions nicely. The Eagle- The dean of Culver Creek, his nickname is the Eagle because he is always watching over then, much like an eagle flies over and scans the ground. He always has to put up with the pranks students pull on campus. p. 141 I saw her, Miles. I talked to the poilce. It was instant. The steering wheel hit her chest. Im so sorry. Ms. Martin- The Colonel’s mother, works at Waffle House, and invites Pudge and Alaska to have Thanksgiving dinner with her and the Colonel at their trail

Heart Attacks Essay -- Health Medical Research Papers

Heart Attacks Heart attacks are the leading cause of death in the United States. Everyday approximately 1,500 people die from heart attacks. Thousands more suffer crippling effects of some form, and remain disabled for the rest of their lives. A simple definition of a heart attack is a sudden failure of the heart resulting from an occlusion or obstruction of a coronary artery. Basically, this means the heart is no longer receiving the blood supply it needs to function properly. A person having a heart attack experiences severe pain in the chest extending to the left shoulder and arm. Heart attacks occur for a variety of reasons. Diet, genetics, obesity, and lack of exercise are all contributors to heart attacks. Smoking and stress are the most widespread causes however, affecting 2.5 million people every year. Therefore, smoking and stress are two major causes of heart attacks. Smoking causes heart attacks. The tobacco in cigarettes and cigars contain a chemical called nicotine. When inhaled into the lungs, nicotine causes the release of hormones in the body. These hormones raise the blood pressure. Consequently, a person's heart rate increases 15 to 25 beats per minute. Nicotine also causes the blood vessels to contract. People who smoke have a harder time keeping their hands and feet warm because their blood does not circulate as well as it does in non-smokers. When the heart rate increases and the blood vessels remain constricted for an extended p...

How Effective an Internet Advertisement Is, as a Persuasive Tool

Science Communication Project How effective an Internet advertisement is, as a persuasive tool in impacting the mind of internet user of Varanasi This project is to get an overall view and exposure to the industry and its working environment. It enhances and boosts the morale of the researcher. Most of the program is meant for the personality development of the researcher and basic motive is to provide accessibility to practical knowledge and exposure to practical professional life.Therefore to make aware of real life in working situation, every Journalism and Mass communication student of BHU has to undergo research project as a class work activity under the proper guidance of professors and professional managers, which give him or her a better understanding of environment. This project is helpful in accounting for as experience, which would prove very beneficial to create a future endeavor. This is result of my hard work and deep involvement with the work allotted to me as for the academic purpose to fulfill the requirement of the Journalism and Mass communication student of BHU.In this project, which is given by the Professor Anurag Dave, I found the information about pulses of present scenario of the how effective an Internet advertisement is, as a persuasive tool in impacting the mind of internet user of Varanasi. And finally I hope that this report meet the given expectation and requirement. I have tried to draw some conclusion from my observation and have made suggestion and recommendation, which I think shall help the online advertisement companies in solving the problem highlighted by this study and also help in accomplishment of the organizational objective.Acknowledgement I Basant Deo Singh student of Banaras Hindu University, Varanasi would like to thank each and every person who has helped me in the completion of the project. This project has been an outcome of patient guidance of our project guide Dr. Anurag Dave, Assistant Professor and Dr Sisir Basu; Dr. Sobhna Narlekar Department of Journalism and Mass Communication who has helped me with each and every small details of the topic so that I could understand and go about compiling whatever understood. They were always there to short out complications and find easy solutions to them.I would take this occasion to give my special thanks to them. Without whom I would not have learned the practical application of the course we are studying. This report has had cooperation of my friends, class mates and my parents who gave us the most comfortable and friendly environment, which is necessary for a person to work freely and easily Last but not the least I would like to thank faculty at BHU who have always cheered me and boosted my confidence. Table of Contents Contents | Page no. | Chapter 1| | * Introduction| 1| * Statement of problem| 3| Aim| 4| * Objective| 4| | | Chapter 2| | * Methodology| 5| * Data gathering| 5| * Data analysis| 5| | | Chapter 3 – Findings| 6| | | Chap ter 4 – Summary| 13| | | Chapter 5 – Conclusion and recommendation| 14| | | Chapter 6 – Bibliography| 15| * | | Chapter 7 – Annexure| –| | | CHAPTER – 1 Introduction The internet is the most liberating of all mass media developed to date. It is participatory. It is not meant solely to push content, in one direction, to a captive audience, the way movies or traditional network television did.It provides the greatest array of entertainment and information, on any subject, with any degree of formality, on demand. It is the best and the most trusted source of commercial product information on cost, selection, availability, and suitability, using community content, professional reviews and peer reviews. One of the best channels for promoting brands, products and businesses is Internet advertising and it has evolved into one of the most explored new mediums available today.According to the Indian Revenue Service, the Internet has outperformed all other diverse media channels in terms of compound annual growth rate (CAGR), with figures reaching up to 37. 3 percent. This is much higher than the registered growth rate for terrestrial television, at 7. 1 percent CAGR, print media at 3. 7%, CAGR and cinema at only 3. 1% growth rate. The number of online users in the country is steadily growing. As of 2010, there are 81 million Internet users in India out of the 1. 17 billion total populations, for a 6. % penetration rate according to statistics from the International Telecommunication Union (ITU). These figures will continue to grow rapidly in the coming years as more operational Internet providers will open up shop and gain more subscribers. In India, the same as everywhere else, the cost for marketing in traditional forms of mass communication like television, radio and print are very cost-prohibitive in terms of the ratio of cost against market reach. Internet marketing is much more cost-efficient as it does not cost usinesses that much to create websites, maintain opt-in lists, and other online advertising techniques. Traditional advertising media uses a shotgun hit-and-miss approach, while Internet marketing tools are aimed towards more targeted audiences. Internet marketing methods such as pay-per-click, pay-per-action and pay-per-play advertising can solicit response only from targeted audiences giving advertisers more cost effective advertising displays to market their products. Internet marketing uses more inter active tools that engage consumers in a more in-depth manner than traditional passive media.Potential customers can readily provide their comments and feedback, giving company’s real-time analysis as to what customers need in order to better align their marketing strategies. On top of that, Internet marketing tools have better and faster ways of measuring marketing statistics, giving them insights as to what would be more appealing to their targeted customers. Internet marketing is m ade more effective due to word-of-mouth or viral marketing, with much Internet marketing content easily shareable through various popular social networking sites in India such as Orkut, Facebook and Bharatstudent.Such online content can also be shared through blogs and video sharing sites, giving the potential of reaching a wider audience even more. In a report published by the Internet and Mobile Association of India, the average Indian user spends approximately 3. 5 hours a week, or 26 minutes a day, on the Internet and would spend 12% less time during the weekends. The study also reported that Indian women spend less time on the Internet than men and less so during the weekends. The report also indicates that activities on social networking sites peak by 12% on Fridays.A recent survey conducted by research companies in the advertising industry led to estimates that will place internet advertising revenues close to $428 billion in 2011, a big jump from last year’s $220 bill ion revenues. 21 percent of global Internet users now consider online advertising to be more relevant than traditional media such as radio, television, newspapers and magazines. According to a report from eMarketer, spending for online advertising in the United States rose by 13. 9 percent last year.Indian companies are now putting more confidence in internet advertising and many are ready to commit advertising dollars in this marketing channel for this year and in years to come. The rapid growth of the Internet in the nation as well as the growing popularity of social media networks are prompting commercial and business advertisers to expand their marketing initiatives to include Internet advertising – and take Indian businesses to a whole new level. According to Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania.He said that the Internet shatters all forms of advertising. â€Å"The problem is not the med ium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed,† he writes. Pushing a message at a potential customer when it has not been requested and when the consumer is in the midst of something else on the net, will fail as a major revenue source for most internet sites. As respondent will neglect the advertisement made. Internet advertising will rapidly2 lose its value and its impact, for reasons that traditional way of advertisement cannot be used on net.Reason behind the study was to determine how internet user is benefited by internet advertisement and what they feel about the advertisement they are exposed on internet. Statement of the Problem Internet advertisement is evolved into one of the most explored new mediums available today and cheaper mode of promoting the product, the rapid growth as well as the growing popularity of social media networks, making business houses to use internet advertisement for promoting their product. It becomes necessary to study how internet users impacted from the advertisement they are exposed to, made by these business houses. AimThe study aims to find what features internet user look for, in the internet advertisement; how it can be more users friendly and which section of society (i. e. group of society on the basis of age, education etc. ) is interested on which type of internet advertisement. Objectives The objective of the study was to: * Determine group of society (i. e. on the basis of sex, age, education, income) interest in internet advertisement; * Trace the internet usage pattern of user; * Find how internet user respond to internet advertisement and * Find whether internet user trust on ad and feel secure to trade online.Limitations 1. The study is heterogeneous because internet usage of different people is different. 2. It is quite possible that, respondent may not answer honestly. 3. The study conducted on small population might not represent the actual problem s ingrained in the society as a whole. 4. Only consumer perspective has been taken, view of advertiser has not been considered while doing the study. 5. Time and money was also the constraint. CHAPTER – 2 Methodology Design – The research is on the survey-based design. Reporting of Data – The data is in quantitative form. * VARIABLES –Divided into four section and each section have different sub-sections. Each section dealt with the variables of respective objectives. Section A – Deals in Demographic analysis of society Section B – Deals in internet usage pattern Section C – Deals with how users respond to internet ad Section D – Deals in trust and security on ad and online transaction pattern respectively * Sampling – The internet user is chosen by Purposive Sampling i. e. , Non-probability sampling method. 60 is the sample size; reason behind this is the shortage of time and other resources. * Instrument – Quest ionnaire is used as an instrument. RESPONDENTS – For this study, respondent was those who use internet. Person were taken from cyber cafe and randomly from public who use computer or laptop for surfing internet Chapter – 3 Findings and Discussion Section – A Demographic analysis of society on the basis: * Sex * Age * Education * Income The reason behind asking questions related to sex, age, education and income is to support and give meaning to answer. We can now categories’ our question according to gender – male, female; age – under 20 or 20-30, 30-40, etc; education – primary, secondary, graduate or post graduate and income level (p. . )- under 20000, 20000-30000 etc. We found the below given details:- Sex| | | | * Male | 40| * Female| 20| Age| | | | * Under 20| 12| * 20-30| 24| * 30-40| 20| * 40-50| 2| * 51-60| 2| * Over 60| 0| Income/p. m. | | | * under 20000| 30| * 20001-40000| 20| * 40001-60000| 6| * 60001-80000| 4| | | Educati on| | | * >8| 2| * 8 >_10| 4| * 11 & 12| 6| * Graduate| 30| * P. G. | 18| Evaluations of Section A From this section we can conclude, male are more internet friendly than female, mostly the person who fall under the age group of 20-30 followed by 31-40 age group use internet.I also observed that those who either pursuing or completed higher education find it easy to use internet. I have analyzed that graduate and post graduate person used to transact online. ******************************************************* Section – B This section tells about Internet using pattern of individual Online surfing| | | * everyday| 32| * once a week| 24| * once a month| 4| From 32 respondents who use to surf internet daily, among them 25 was male and rest 7 was female. So we can generalize that male are more habitual of et and so more exposed to online ad, Female was more in other two cases 10 and 3 respectively. Per session | | | * >1hr| 40| * 1-2 hr| 16| * 2

Importance of Games and Sports

Posted in Essays, Paragraphs and Articles by Anurag Roy On August 27, 2013.There goes a good proverb—†All work and no play makes Jack a dull boyâ€Å".Games and sports are not only important for success in studio but it is important for success in every walks of our life. Games and sports include all outdoor and indoor games and also athletics. In ancient Greece they formed the principal part of education. In the advanced countries of the present day also they are a regular feature of the school and college curriculum.Games and sports may be of various kinds. Apart from school or college sports, boys and girls may practice races, jumps, discuss throw and javelin throw and thus pass their afternoon in useful activities. They may play various games like football, cricket, hockey, volleyball, basket ball, badminton etc.School and College Games and sports are annual affairs. Sports are generally held in winter months. Students take part in various games like high and long j umps, pole vault, go-as-you like and different kind of races. These annual sports foster competitive spirit and sportsmanship. Sometimes inter class tournaments are held in relation with football, hockey, cricket, tennis, cycling, volleyball, badminton etc. These games foster team spirit among the participants and make them disciplined.The importance of games and sports can never be minimizedFirst of all, they are good exercises and help to build fine, physique for the boys and girls. They make them mentally alert and physically strong. Secondly, students learn to cope with difficult situations. By displaying their feats before many spectators, they can overcome their nervousness. Thirdly, games and sports are good diversions and give them energy to learn their lessons well. For these reasons, every civilized nation values the importance of games and sports and spends large sum of money on improving the standard of games and sports among its players and athletes. The standard of gam es and sports in India is far from satisfactory. So, the  Government should take steps to improve this standard. Importance Of Games And Sports Survival and success of man has always depended upon his mental and physical energy. History tells us that only those nations could enjoy supremacy over others which more powerful and more active than their rivals. Therefore to develop standard of physical fitness nations of the world gave due importance to sports and games. In ancient Greece, such festivals were regularly held in which events of sports and games were arranged. The present day Olympic Games are conducted in the memory of Olympiads of the ancient Greece.Today in the modern age the importance of sports and games is much more than it was in the past. The impact of machine growing comforts of life, sports and games provide us the opportunities of physical exercise along with enjoyment. It is obvious that healthy individuals make a healthy nation and nobody can deny that, â€Å"Health is wealth† Every school and college has its sports day when annual competition in the games and sports are held. There are cricket c lubs, hockey associations, swimming clubs, boating clubs, football clubs and athletic forces of the country sports and games hold an unrivaled place.Also, the general population displays a keen interest in sports and games, The sports are popular among all classes of people; the reason is that sports influence a man physically and mentally as well as morally. In all kind of sports, the muscles of the body are engaged and so the body is developed. Different organs of the body are given exercise and as a result, eyes become sharper’ hearing is made keener and so on. It is quite obvious how sports influence the body but sports do much more. As Hippocrates said, â€Å"sport is a preservor of health†Playing games and sports has important advantages in a way that it socializes our lives. For example, when people intend to play basketball, they do it in groups. That will give them team spirit and a chance to identify each other very well and make friendships and relationships . So it is true that any of sports and games has advantages, since they decrease the stress, teach us skills that we need, satisfy us, and socialize our lives. And to get the most of the benefits, they should be practiced daily.

How to proofread business documents - Emphasis

How to proofread business documents How to proofread business documents The meeting room is booked and youre waiting for your clients to arrive. The reception is strangely quiet and no-one turns up. Its a mystery. After 15 minutes, you resort to re-reading the invitation you sent out, and a horrible realisation dawns on you: instead of writing there will now be a meeting, you wrote there will not be one. Such a costly mistake is down to a simple slip of the fingers that could have been picked up through proper proofreading, of course. But such a simple-sounding process is not so simple to get right unless you know the proper techniques. Love is blind As the writer of a document, its harder to spot any errors in it. You know what you meant to say, and so your brain will conveniently skip over missing words, typos and jumbled sentences. For this reason, its always best to get someone else to proofread your work. But even then, if your colleague doesnt have a toolkit of proofreading techniques, they can wade through your words without really improving your work. Whether youre writing for an internal or an external audience you need to make sure that your writing is accurate. This means always checking your work (and that of others) thoroughly. A speedy skim before you hit the send button or distribute a document will rarely be enough. It is one thing for your colleagues or clients to snigger over a humorous typo and quite another to find yourself in legal or financial hot water because of an overlooked error. So follow the tips below to make sure your business writing says what you want it to. Seven ways to proofreading success Print out a hard copy while proofreading on screen. Arm yourself with two copies. Its likely that errors will stand out in one version even if youve glided over them in the other. Ensure the document makes sense. Correcting grammar and punctuation can often seem to be the point of proofreading. But your top priority should be ensuring the document is readable. If its difficult to understand, change it. Remember, plain English is best, so weed out all the complicated words and replace them with no-nonsense alternatives. Use your computer spellchecker. But remember that Bill Gates doesnt have all the answers. Your spellchecker doesnt read for sense, only accuracy it doesnt know whether you mean mountain peak or peek. So dont be a slave to it. Always use a dictionary if youre not sure. Use a pencil to point to every single word. Scientists have found that in normal reading we dont scan every word. Instead, our eyes move in little jumps, fixating on key words. Using a pencil and ruler slows your brain down. Check the title or headline. Its easy to overlook the most obvious thing on the page and get bogged down in the details. Also, make sure the title is relevant to the document. Check telephone numbers by calling them. Its surprisingly easy to transpose numbers when writing them. Misplacing one digit can ruin a marketing campaign, for instance. Dont waste valuable time and money by sending out documents with incorrect phone numbers. Make sure youre not the only person to read the last proof. If the document is important and youre the only one whos seen it, hold fire until you can get a second pair of eyes to see it. Show your colleagues these proofreading tips and make sure they follow each one before giving you the go-ahead. Getting to the good stuff You now have a beautifully proofread piece of work thats grammatically correct, accurate and makes sense. But unless its written in a punchy style, you cant guarantee that your readers will sit up and take notice. The next step is to read through and make sure that every word counts. For instance, you may be able to squeeze a whole paragraph into a short newsletter item simply by removing wasteful words here and there. Change It was some time in the long hot summer of 1976 to In the summer of 1976 for example. Unless youre writing a novel (or a piece about the weather), you can take out the adjectives. Your readers will thank you for getting to the point. And if you improve your colleagues work, theyll no doubt be grateful that youve helped them shine. Just make sure you get someone else to proofread your handiwork! Take heart though because some small errors will always slip through. So, if youve done the writing equivalent of skidding on a banana skin, dust yourself off with pride. The meeting can wait practising your proofreading cant. Robert Ashton is the Chief Executive of Emphasis. From proofreading to document structure, the active voice to keeping it short and simple, we can help you write better documents. See our courses for individuals or our courses for groups. Alternatively, send us a message or call one of our friendly advisors on +44 (0)1273 961 810

A Profile of Teresa of Avila

A Profile of Teresa of Avila Like Catherine of Siena, the other woman named Doctor of the Church with Teresa of Avila  in 1970, Teresa also lived in turbulent times: the New World had been opened to exploration just before her birth, the Inquisition had been influencing the church in Spain, and the Reformation began two years after she was born in 1515 in vila in what is now known as Spain. Teresa was born into a well-to-do family, long established in Spain. Some 20 years before she was born, in 1485, under Ferdinand and Isabella, the Tribunal of the Inquisition in Spain offered to pardon conversos- Jews who had converted to Christianity- if they had secretly been continuing Jewish practices. Teresas paternal grandfather and Teresas father were among those who confessed and were paraded through the streets in Toledo as repentance. Teresa was one of ten children in her family. As a child, Teresa was pious and outgoing- sometimes a mixture that her parents couldnt handle. When she was seven years old, she and her brother left home planning to travel to Muslim territory to be beheaded. They were stopped by an uncle. Entering the Convent Teresas father sent her at 16 to the Augustinian Convent Sta. Maria de Gracia, when her mother died. She returned home when she fell ill, and spent three years there recovering. When Teresa decided to enter the convent as a vocation, her father at first refused his permission. In 1535, Teresa entered the Carmelite monastery at vila, the Monastery of the Incarnation. She took her vows in 1537, taking the name of Teresa of Jesus. The Carmelite rule required being cloistered, but many monasteries did not enforce the rules strictly. Many of the nuns of Teresas time lived away from the convent, and when at the convent, followed the rules rather loosely. Among the times Teresa left was to nurse her dying father. Reforming the Monasteries Teresa began experiencing visions, in which she received revelations telling her to reform her religious order. When she began this work, she was in her 40s. In 1562 Teresa of Avila founded her own convent. She re-emphasized prayer and poverty, coarse rather than fine materials for clothing, and wearing sandals instead of shoes. Teresa had the support of her confessor and others, but the city objected, claiming that they could not afford to support a convent that enforced a strict poverty rule. Teresa had the help of her sister and her sisters husband in finding a house to begin her new convent. Soon, working with St. John of the Cross and others, she was working to establish the reform throughout the Carmelites. With the support of the head of her order, she began to establish other convents that maintained the orders rule strictly. But she also met opposition. At one point her opposition within the Carmelites tried to get her exiled to the New World. Eventually, Teresas monasteries separated as the Discalced Carmelites (calced referring to the wearing of footwear). Writings of Teresa of Avila Teresa completed her autobiography in 1564, covering her life until 1562. Most of her works, including her Autobiography, were written at the demand of authorities in her order, to demonstrate that she was doing her work of reform for holy reasons. She was under regular investigation by the Inquisition, in part because her grandfather was a Jew. She objected to these assignments, wanting to work instead on the practical founding and managing of convents and the private work of prayer. But it is by those writings that we know her and her theological ideas. She also wrote, over five years, the Way of Perfection, perhaps her best-known writing, completing it in 1566. In it, she gave guidelines for reforming monasteries. Her basic rules required love of God and of fellow Christians, emotional detachment from human relationships for full focus on God, and Christian humility. In 1580, she completed another of her major writings, Castle Interior. This was an explanation of the spiritual journey of the religious life, using the metaphor of a many-roomed castle. Again, the book was widely read by suspicious Inquisitors- and this wide dissemination may have actually helped her writings achieve a wider audience. In 1580, Pope Gregory XIII formally recognized the Discalced Reform order Teresa had begun. In 1582, she completed another book of guidelines for the religious life within the new order, Foundations. While in her writings she intended to lay out and describe a path to salvation, Teresa accepted that individuals would find their own paths. Death and Legacy Teresa of Avila, known also as Teresa of Jesus, died at Alba in October of 1582 while attending a birth. The Inquisition had not yet completed its investigations of her thought for possible heresy at the time of her death. Teresa of Avila was declared a Patroness of Spain in 1617 and was canonized in 1622, at the same time as Francis Xavier, Ignatius Loyola, and Philip Neri. She was made a Doctor of the Church- one whose doctrine is recommended as inspired and in accord with church teachings- in 1970.